September 11, 2016by oil4wales

Oil 4 Wales has signed the North Wales-based farmer who became a household name on TV in a bid to campaign for more people to buy local

A fuel distribution company has signed hill farmer Gareth Wyn Jones as an official brand ambassador.

Oil 4 Wales has signed the North Wales-based farmer in a bid to jointly campaign for more people in Wales to buy local to help ease the issues faced by those in agriculture.

Gareth became a household name following BBC One Wales’ The Hill Farm, a documentary which followed Gareth’s life and farm, which has been in his family for over 350 years.

His most recent series, The Farmer and the Food Chain, raised the key issue of buying locally.

On the back of this, the Welsh farmer is using his status to encourage people to buy locally so that every pound spent stays within the local economy.

He is also pressing the Welsh Government to ensure public bodies increase the amount of products and goods they source in Wales.

‘Importance of buying local’

Gareth Wyn Jones said: “I believe that it’s important that farmers re-connect with consumers and demonstrate the importance of buying local. As otherwise, there may be no future for young people in the farming landscape.

“We need to encourage the Welsh Government to use Welsh produce in schools, hospitals and likewise with other public bodies. We also need to put pressure on supermarkets to ensure farmers are getting a fair price for their produce.

“By joining Oil 4 Wales, who already do some great work with the farming community in Wales and are on the same crusade, I’m hopeful that we will be able to improve the situation for all farmers.”

Support for Welsh farmers

Oil 4 Wales, which is also a family run business, has long supported Welsh farmers by supplying fuel for agricultural purposes.

In 2015, the company extended its payment terms for customers affected by First Milk’s announcement to withhold milk payments to farmers as a result of the supermarket price war.

Colin Owens, founder of Oil 4 Wales, said: “We’re delighted to welcome Gareth to the Oil 4 Wales team. Gareth’s documentaries have highlighted the ups and downs that all Welsh farmers have to face and it is down to us as consumers to support them and ensure we buy locally.

“Our company has the same values as Gareth, plus we’re a family run business so there’s great synergy.

“We want to see more people buying locally, which will support our Welsh farming community, and we’re also keen to ensure the communities in Wales get a good deal.

“We have for a long time worked with the agricultural sector in Wales and, with the help of Gareth, we’re looking to do more to support them going forward.”

Respect for values

Gareth Wyn Jones said: “I’m really excited to join Oil 4 Wales, as I really respect the company’s values and the fact that it is a family-run business, which is similar to most farms in Wales.

“As a customer of Oil 4 Wales, I appreciate the fact that I can trust the company and that they offer a next-day delivery service, which is particularly handy for farmers!

“There isn’t another company like them that serves all of Wales. All of the other companies may do it under the guise of being a small independent company but they’re owned by the big, corporate, national chains outside of Wales.

Not many people realise that and I’m keen to spread the word.”

Other ambassadors

Gareth now joins Oil 4 Wales’ current ambassadors, including former and current Welsh international rugby players such as BBC Wales’ Sports Personality of the year Dan Biggar, Scott Quinnell, Dan Lydiate, Ken Owens, Neil Jenkins and Jonathan Davies.

Oil 4 Wales was set up in 2010 by Colin Owens, with the aim of creating a truly independent oil brand that focused on providing a good deal to the communities of Wales.

It now supplies more than 50,000 customers in Wales with a range of fuel services to homes, businesses, commercial premises, agricultural and retail premises.

It was recently one of 18 Welsh companies included in the London Stock Exchange’s 1,000 Companies to Inspire Britain.

Oil 4 Wales is also the only Welsh oil distributor to have its fuel accredited by the FPS (Federation of Petroleum Suppliers) giving customers peace of mind that what it is supplying is the best in the market, having been tested for its cleanliness.